Writing a blog post about blogging – is that too meta? FG Creative creates blogs and writes posts for many of our clients, and sometimes we even find time to update our own blog! A little less than a year ago, we started a campaign for one of our longest-standing clients, El Paseo. It centers around a character, El Paseo Elle, and her adventures and finds in Palm Desert’s favorite place to shop. You can read her musings here.

Every so often, there is debate as to whether blogging is effective or relevant to a company’s social media success. And time after time, we say (emphatically) that yes, blogging is a crucial aspect of your company’s online presence. Here’s why:

1. Increasing your SEO (Search Engine Optimization)

The more you actively blog, the fresh content will direct the right consumers to your products or services. The topics and key words you use will grow your stream of organic search traffic. This is crucial for potential customers to find out about your business.

2. Engage people

Blogs help people to familiarize themselves with your company, which leads to heightened interest in your brand. You become an up-to-date source of information, building trust with customers.

3. Establish yourself as an expert and your brand as the industry leader

Blogs that are well-written and demonstrate your knowledge in your field will position you as an expert. Keeping readers updated with the latest industry trends, events, and specials is a great way to market yourself.

4. It’s fun!

Ok, this isn’t why you should blog, but we do love writing blogs here at FGC!