El Paseo Shopping District Wins Tourism Award for Outstanding Partnership

PALM DESERT (May 15, 2017) – The El Paseo Business Improvement District, a 15-year partner of FG Creative, was awarded the “Palm Award” at the Annual Oasis Awards of the Greater Palm Springs Convention & Visitors Bureau (CVB) on May 9th. The Palm Award is given to a business demonstrating outstanding partnership with the CVB and dedication to the tourism industry by partnering with other businesses.


Through its partnership with FG Creative, El Paseo has become the most sought-after shopping destination in the Coachella Valley for locals and visitors alike. In partnering with the CVB on campaigns such as “Summer Chill,” FG Creative has been able to continue to drive visitor business to El Paseo year-round. By promoting El Paseo as a first-class shopping district, FG Creative and the CVB are able to market the El Paseo experience as one part of what makes the whole destination so appealing.

The unique award is a Palm Desert inspired print from Palm Springs artist SHAG, titled “Talking Shop.” The artwork can be seen on display at the Chartwell Properties office on El Paseo.

About El Paseo

El Paseo offers an upscale shopping experience and much more, boasting over 250 retailers including well-known brands and local one-of-a-kind boutiques.  Among the many celebrated retailers are boutiques for men and women, home furnishings, accessories from shoes and handbags to jewelry and collectibles.  And, to quench the desires of discerning palettes, the mile-long drive is lined with a variety of exceptionally recognized restaurants and dining destinations. Visit www.ShopElPaseo.com for additional information, and follow El Paseo on Facebook and Twitter.

About FG Creative

FG Creative is a highly-regarded, boutique marketing firm located in Palm Desert, CA, specializing in results-oriented marketing campaigns that include graphic design, publicity, leveraged media buys, highly-functioning website design and management, digital solutions and targeted social media content development. The firm has worked with El Paseo and many other high profile companies regionally since their inception in 2002. www.FGCreative.com