2016 Squad Goals

It’s 2016 and we’ve decided if Taylor Swift can have a squad, so can FGC! 2015 will be a hard year to top as it added so many new and wonderful clients, team members and experiences to our plate, but we’re going to try! So what is our #squadgoal for 2016? So far, the one we like best is to be as involved in our community as we can. With our crew of worker bees, most days we practically have to be forcibly removed at quitting time (Jeff is our muscle). But it’s when we get out on the streets that we connect with others, network, collaborate and support our community. And what a fantastic community we’ve lucked into!

2015: An FGC Retrospective

It’s the most wonderful time of the year at FG Creative, and while we don’t have Rudolph the Red-Nosed Reindeer, we do have Fenway the Red-haired Wonder Dog. The holidays are a time for family, food, friends, giving and kindness. It’s also a great time to reflect on the year behind us. At FG Creative, we like to reflect on what we did well, what we did really well, and how we can improve for next year (and we make it a point to improve each year).

Caught in the Retargeting Net… and loving it!

Country Outfitters gets my attention.

Country Outfitters gets my attention.

Fancy Footwork for FGC Fashionistas

At FG Creative, there’s an undeniable fact: we love shoes (we also love alliteration, as you can see in our blog title). How could we not, with our very own modern-day Imelda Marcos at our helm? Even more than shoes, we love our clients. So what happens when shoes and clients merge? Work that feels more like fun than work! Of course, we are talking about the Killer Heels exhibition at Palm Springs Art Museum. If you haven’t gone to see it yet – go now! It’s open until December 13, but believe us when we say you will want to go several times. These are no regular high-heels – as the name implies, these are some killer heels. They are even more impressive in person than in the stunning photos you see in the many articles covering them. From the fiery Prada wedge sandal to the thigh-high Louboutin boot and everything in between, each pair tells a story – whether it be one of fashion, functionality, or fantasy.

What I’ve Learned From Clients…

Or, Why I Love My Job So Much.

Over my 30-year career, I am pleased to admit, out loud, that I’ve learned quite a bit from my clients.  Not necessarily just the normal stuff about their business or about doing business (that goes without saying!), but personal stuff that has surely enriched my life.  I learned about sports I’d never heard of, places I’d never been to, and pastimes that became something I embraced.

My Apple Watch and Me — A Match Made in Tech Heaven?

Today, I forgot to put on my Apple Watch. I am naked and alone without its comfortable, slightly warm presence on my wrist.  Will I remember to stand up every hour to make it happy? How will I get funny drawings and seriously amazing heartbeats from my hubby? How will I know I received emails and texts without that ever-so-tentative yet rewarding buzz on my wrist?

The Snakes are Out, the Snowbirds are Flying Away… but there are still 500,000 Residents Here!

Honestly, you would think that it was time to pack a bag and leave the Coachella Valley just because it’s getting a little toasty outside.  Many businesses are starting their hibernation dance… canceling media, changing business hours, and acting like there is NO business to be found for four, long, months.

Harnessing the Power of Reviewing

Recently, I traveled to the lovely state of Vermont with a friend to experience horseback riding in the mountains and meadows of the greenest state I’ve ever seen. What fun, and what a great experience.  But that’s not the point of this blog. Rather, what also stood out was how attentive several businesses were when I decided to use social media to test if businesses were responding or not, to their customers and to online reviews.

Happy to have all the Coachella Fest visitors here…

But I will be relaxing and riding my horses all weekend!  Although with all the snake sightings I may be restricted to short rides… bummer.  But I digress.

FGC’s Summer Sizzle

Ah summer – a time to relax, restore, recharge…ramp up? This time of year, everything slows down in the desert, although not as much as it used to. Stores switch over to their summer hours, many businesses take off a few days a week, and there’s a tangible laidback energy in the air for the permanent residents and business people.

And just like that, I have new friends in Australia, Norway, Sweden, Spain and the UK.

Or, “How Social Media Is More Interesting Than I Thought.”

I innocently joined a hobby group on Facebook called “As Seen Through Horses’ Ears,” (https://www.facebook.com/groups/ASTHE/) because a fellow riding buddy kept sharing these amazing photos of trail riding around the world.  Through horses ears.  What’s not compelling about that??? So I clicked, asked to join, and posted my own “as seen through” photo, from a trail ride here in Palm Springs with the dogs on a gorgeous spring day.

Blogging About Blogging

elleWriting a blog post about blogging – is that too meta? FG Creative creates blogs and writes posts for many of our clients, and sometimes we even find time to update our own blog! A little less than a year ago, we started a campaign for one of our longest-standing clients, El Paseo. It centers around a character, El Paseo Elle, and her adventures and finds in Palm Desert’s favorite place to shop. You can read her musings here.

It’s more than just a sandwich…

By:  Judi Salkin, PR Manager

For heaven’s sake – listen!

I’m sitting here thinking about lunch and hoping that today’s midday meal will be a whole lot better than one I had recently.

It all happened at a sandwich shop that specializes in 6-inchers (you know the place).  It was nothing to write home about, but when I get it my way, it’s fairly satisfying.

Gratitude Challenge… Thanks, Facebook!

There’s always some “sharing” and “tagging” topic running around social media.  From Ice Bucket challenges, to quizzes and book lists, you can learn a lot about your online friends by interacting and participating.  I, for one, enjoy some of these random asks, and have come to understand my connections on a deeper level and appreciate them all the more.  These participating posts are not for everyone, but they are intriguing to many, and have made the platforms that much more interesting.

A Newfound Fascination for Twitter…

Yep, it’s true.  Over the last few months, I’ve found a new passion for integrating Twitter into my social media life.  Initially, Facebook satisfied all of my desires to chat with my selected universe, share photos, connect with past school chums, and meet new people with like-minded hobbies and beliefs.

What Did We Do Before the Internet?

Just like my desk!  A Computer and Typewriter.

Just like my desk! A Computer and Typewriter.

It Wasn’t That Long Ago…

A Shout Out to the Media & Agencies in the Coachella Valley…

FOR THEIR GENEROUS SUPPORT, AGAIN, OF THE ADFED OF THE DESERT ADVERTISING AUCTION.

ADfedpaddles

You throw like a girl… but that’s a good thing, right?

When I was 14, I remember being at the El Toro Air Show with my Dad.  He had a love of all things military, especially the aircraft.  We went every year, mostly as a family, but this particular  year, it was just me and my buddy… my Dad.  We toured all the booths, ooh’d and aah’d over the SR71, the Tomcats, the F-18s, the good ol’ Warthog and all the rest.  By each plane, there stood, proudly, members of the military to interact and chat with visitors about all the cool toys.   I so clearly remember looking for the female fighter pilots; I wanted to ask them how I could become one!  But I looked in vain.  There were lots of friendly pilots… all guys.  Pretty cute too, but no women.  Finally, I found 2 gals by the T-38 Trainer so I ran up and eagerly started asking my questions.  They listened, smiled and nicely said, there are no female fighter pilots.  WHAT, I said?  Why ever not?  My Dad says women can do anything they want… so what is happening here?  After a long discussion, they explained that the training was too vigorous for women’s physiology, but each year more tried.  Hmmmm, I thought.  I was going to be the first.  Well, life got in the way of that early dream, but I remember learning from it and vowing to not be beaten by the old adage that boys were better at anything that I wanted to excel in.  Remember, even then, there were female fighter pilots in the Isreali Army, and by the mid 80s, there were American females fighter pilots too.

Fashion Week El Paseo is here already?

Where does the time go??  It seems like we just finished up the last runway show a few months ago at the 8th Annual Fashion Week yet here we are, choosing our outfits and making plans for the 9th Annual Fashion Week El Paseo.  What WILL we wear, since there are over 15 events??IMG_2179

Engage and Connect with Social Media… Don’t Stalk.

While checking my LinkedIn account today, I noticed the tab that claimed that “9 people viewed my profile,” so I clicked on it, like I do each week.  I thought, who is checking me out and who can I connect with?  Of the 9 people, 4 were LinkedIn members who chose to remain anonymous, 2 showed names with no photos, 2 showed location and industry but no name, and 1 had a photo with a name.  Wow… that’s a high percentage of people who don’t want to be known or seen… ON SOCIAL MEDIA. (Heavy sigh).

Where Have All the (Business) Manners Gone?

As an homage to Pete Seeger, who passed away only a few weeks ago, I have to paraphrase from his haunting folksong and ask… Where HAVE all the manners gone?

Ok, you feel it too, unless you’re that person who doesn’t return business phone calls or emails or texts.  When did it become OK to ignore social conventions and niceties that helped business along, established relationships and in the end, produced revenues for all?

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