From Greene to Pink

Fall is our favorite time around here. The temps are finally dropping, 'season' is starting, and all our favorite events return. We are thrilled to be involved again with Paint El Paseo Pink, an event that incorporates two of our clients - Desert Cancer Foundation and El Paseo.

We Don’t Get Bored, We Join Boards!

When you work in advertising and marketing, often your work life becomes your social life. Client events, networking, co-worker happy hours – there’s something going on every night of the week and on weekends, particularly during season. Yet, as much time as we spend on that, we always seem to find time for our passions.

One passion we all share here at FGC, is donating our collective and individual time, treasure and talent to local charities.

‘Tis the Season to be Busy!

As we head into November, we are left feeling like the prettiest girls (and boy) at the ball; our dance cards are completely full. Coming off back-to-back team 5k runs, two weekends of music festivals, several client grand openings and then Halloween, we barely have time to take a breath before diving into the madness that is “season”.

Jean Makes Cakes

In 2006, I was 20 years old and working on my AA in Culinary Arts at College of the Desert, when my brother and his fiancé started planning their wedding. Since I had taken approximately three culinary classes (none of which included pastry) and watched A LOT of Food Network, I volunteered to make their wedding cake. They were on a budget and didn’t much seem to care about cake, so a free cake sounded just fine to them.

My Experience as an FG Creative Intern

I didn’t know what to expect walking through the double glass doors of FG Creative for the first time (though, I was 10 minutes early and, consequently, the doors were locked). I didn’t know whether this would be an internship where I could explore the different aspects of a marketing company and gain useful knowledge on promoting companies through social media, or if I was going to be the “office helper” who filed paperwork and ran coffee errands (duties that are familiar to many interns). However, I was pleasantly surprised.

How to Keep Your Marketing Cool During the Heat of Summer

As summer comes to the Coachella Valley, and the snowbirds fly away home, many businesses take the approach that they can take a vacation from their marketing efforts. We disagree!

FGC “Runs” Palm Desert

At FG Creative, we are pros at marketing events for our clients – as well as
participating in them! We love joining in on the fun while “working on our fitness” (as Fergie says). Last year, we walked/ran the Y Be Fit Palm Desert Challenge, Paint El Paseo Pink, and the Galen 5k. We aren’t professional runners, but we ARE professional socialites and love these community events and all the local businesses and friends we see and chat up after we are done getting a 5k worth of exercise in.

It's a Dog's Life

In light of his birthday today (and yes, we are celebrating with bacon peanut butter ice cream), today’s blog is about our quirkiest, most adorable, and sweetest (well, tied with Cindy) FG Creative employee. Of course, I’m talking about none other than our Community Relations Director, Fenway. On the day of his 7th birthday, here’s a little bit of what office life is like since Fenway first started his employment.

FGC Connectivity

Picture this scenario: a client decides they want to add a new service and would like this reflected on their website. They then want their website URL posted on their social media platforms so everyone who follows them will be updated on the new service their company offers. It’s 10 o’clock on a Wednesday night, so they shoot an email over to us hoping to hear back the next day. Stephanie, watching tv/entertaining one of her three cats with her laptop open, reads the email and forwards it on to Chelsea (figuring she will be able to work on it the next day). Chelsea, finally able to get some quiet time in after putting her two kids to bed a few hours earlier, is working on a project and sees a new email come in.

El Paseo Shopping District Wins Tourism Award for Outstanding Partnership

PALM DESERT (May 15, 2017) – The El Paseo Business Improvement District, a 15-year partner of FG Creative, was awarded the “Palm Award” at the Annual Oasis Awards of the Greater Palm Springs Convention & Visitors Bureau (CVB) on May 9th. The Palm Award is given to a business demonstrating outstanding partnership with the CVB and dedication to the tourism industry by partnering with other businesses.

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Summertime Rolls (and New Summertime Roles at FGC)

Even though the temperatures have felt like summer for a few months, it’s now officially summer. In the Coachella Valley, that usually means reduced hours, Friday closing and a slow down in work flow. Not for us! Here at FG, it means strategy sessions and marketing plans for all of our clients as we get a jump on gearing up for “season”. It also means two friendly new faces around our office!

Dear Mama

mother:

noun  moth·er \ˈmə- th ər\

A woman who, by virtue of kindness or complete lack of sanity, devotes her life to children that are hers either through biology or an abundance of love. She shows patience and unconditional love to little people who may not always deserve or appreciate it.

Meet the Band

Lead Vocals: Stephanie “Karaoke Queen” Greene. She has too many years to count overseeing major marketing efforts for a variety of clients, from shopping malls to Native American casinos, and from consumer electronics to residential real estate. She even worked for The Donald, and never heard, “You’re Fired!” She’s our lead strategist who has a love of rock n’ roll, rescue pets and horses. She also has a passion for creativity and top notch service. Long live rock!

FG Stands for...Fantastic Gallery?

One of the many perks of having the best clients in town is that sometimes if you're lucky, they will lend pieces of their fabulous art collection to hang on your walls.

Work Hard/Play Hard

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We want to take time to show our gratitude through this mini-blog…

FG Resolutions

The new year is upon us and just like everyone else, the FGCrew has New Year’s resolutions to start off 2017 on a high note:

Steph: The Boss Lady is striving for balance this year, as well as hoping to seek out and explore new lands to boldly go where she’s never been before. Steph, being the busy bee that she is, also set a goal for herself to take down the holiday décor before June. We have faith in you Steph, get those lights down!

Swing N Good Time!

In every FG employees’ initial interview, they must answer this question correctly…Do you love a good party? Yes, yes we do!

‘Tis the Season

The holiday season is upon us, and whether you’re celebrating Hanukkah, Christmas, Kwanzaa, or Festivus, there’s a tangible excitement in the air. We here at FG are all catching the bug, and not just the cold that’s going around the Valley! The giving bug has hit us all and we are all doing what we can to try to give as much as we have received throughout the year.

2016 Squad Goals

It’s 2016 and we’ve decided if Taylor Swift can have a squad, so can FGC! 2015 will be a hard year to top as it added so many new and wonderful clients, team members and experiences to our plate, but we’re going to try! So what is our #squadgoal for 2016? So far, the one we like best is to be as involved in our community as we can. With our crew of worker bees, most days we practically have to be forcibly removed at quitting time (Jeff is our muscle). But it’s when we get out on the streets that we connect with others, network, collaborate and support our community. And what a fantastic community we’ve lucked into!

FG – Fantastically Grateful

Thanksgiving is upon us and we are all thankful for too many things to name. So here are a few of our favorite things that we are saying an extra thanks for this year:

2015: An FGC Retrospective

It’s the most wonderful time of the year at FG Creative, and while we don’t have Rudolph the Red-Nosed Reindeer, we do have Fenway the Red-haired Wonder Dog. The holidays are a time for family, food, friends, giving and kindness. It’s also a great time to reflect on the year behind us. At FG Creative, we like to reflect on what we did well, what we did really well, and how we can improve for next year (and we make it a point to improve each year).

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